The fashion fund is an
incredible reality TV show and a dream to anyone in the Fashion industry in
America. Having Anna Wintour as the helm of the show with a jury of CFDA
members and leaders who chose the top 10 designers in America of the moment to
compete for $300,000 dollars and a one year mentorship with the beiggest names
in American fashion. A dream to all and what an amazing show to be inspired and
influenced by that no matter what your beginnings are with a good idea
determination and a little or with a lot of luck a lot of money you can succeed
in creating your own name and empire in the American and then soon to be world
of fashion .
The winner Paul andrew of
Paul Andrews designs a stiletto shoe designer originally for England was announced
as winner it was quite a shock to the viewrs and other contestants. Definetly
the black sheep of the group with his cold and distant almost cockish
personality overshadowing his fabulous and feminine designs. Having already
built a 3 million dollar company creating shoes for designers such as Vera Wang
and other well known designers for there collection you almost felt him already
established and in no need of the fashion fund. However is designs and emphasis
in quality and comfort put him as a front runner for the competition resulting
in a great win.
Second runner up and I am
sure a favourite to many was jewellery designer Eva Zuckerman for Eva Fehren.
With her very unique and industrial designs making her name in the fashion and
accessory world as unique and one oof a kind taking her New york roots as
inpiration for her architectual designs. She shined in the contest with her
different take on all the different takes on the compeition knowing her brand
and making her vision clear with her bright and relateable personality.
Although she didn’t win she came out on top with the support of viewers her
fellow contestants and the support of the amazing Judges sitting on the board
of CFDA.
Third runner up the down to
earth soft spoken fantastic Ryan Roche of Ryan’s Design. Was a favourite from
the beginning with her humble beginnings not leaving her family and home to the
big apple. She kept her designs pure organic and natural not altering anything
throughout the compeition and always staying true to her vision and brand. Her
designs simple but ever so soft and comfortable and her can do will do attitude
brought her on top of the competition and still a winner.
A show that inspires us to
keep designing and fighting for our own visions to come true.
xo Nicola & Stephanie
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